Marketing kept losing to the real work.
Deynix started from a problem its founder had personally: building the thing is the part you are good at, and marketing is the part that quietly never happens. Every week it loses to the work itself, and the tools meant to help mostly hand you a blank page and ask you to prompt it.
Most people already ask Claude or ChatGPT for help with posts, then copy, paste and publish by hand, and the assistant forgets the brand by the next chat. Deynix is the missing half: marketing tools your AI assistant can use. It learns your business, researches what is worth saying, drafts posts and visuals in your voice, waits for your approval, publishes them and tracks what happened. Use it from your assistant or from the app.
Social media is the starting point rather than the destination. As customers ask for them, the same loop can take on newsletters, launches, SEO and more, but only when there is real demand, not because the roadmap said so.
Four ideas
we will not trade.
Context is the moat
Generic AI content is worse than posting nothing. Deynix accumulates real, editable knowledge about each brand and uses it as evidence — your experience, your opinions, your product.
You approve what goes out
Every post and reply waits for a person, whether it was drafted in the app or by an AI assistant. The things it does on its own are the busywork: publishing on time, drafting, checking replies, tracking results.
Quality over volume
More posts are not valuable if they damage your reputation. The bar is content you would genuinely put your own name to.
Ask, don't operate
The goal is to ask for the work in the assistant you already have open and review what comes back, not to sign up for another dashboard to maintain.
Who this is for,
and who it is not.
Owners and founders
You run the business. You cannot (or will not) run a weekly content machine. You want to show up on social without hiring a marketer.
Founders with two brands
Your name and your product need different knowledge, tone and accounts — under one bill, not two tools.
Marketing teams
If you need seats, workflows and a content studio, look elsewhere. This is built for a founder, not an agency.
Volume-first publishers
If the goal is fifty posts a week regardless of voice, a prompt box is cheaper. We would rather you post less and sound like yourself.
Kyle Kirkby
Founder · Software engineer and builder
A software leader. A builder at heart.
Kyle has spent his career leading software teams and shipping products people rely on. He builds Deynix: marketing tools for founders, owners and their AI agents that turn brand context into content, with a human in control.
It is built in public and markets itself, so the posts you see from us come from the same product you are being asked to trust with yours.
“The interesting part is turning what if into it works.”
How Kyle builds
Start with the problem
Understand what matters before choosing the technology.
Build to learn
Make something real, put it in front of people, and iterate on feedback.
Care about the details
Reliability, clarity and the experience of the person using it.
Try it on
a real week.
7-day free trial · Card needed, cancel any time
Deynix is founder-led and operated from the UK by Social Image Ltd (company number 12541817), registered office 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.