News

Building Deynix in public

Notes on product direction, brand intelligence, and what we learn using Deynix to market Deynix.

LinkedIn is cracking down on AI slop: how to post with AI and not get flagged

LinkedIn now lets members report posts as AI slop and says it detects slop with 94% precision. Here's what it actually counts as slop, and how to keep using AI without getting caught in it.

AI writing

Founder marketing

Algorithm

By Kyle Kirkby | Published 15 October 2026

Founder notes

8 min read

LinkedIn personal brand growth hacks for 2026

Ten LinkedIn habits that the 2026 research actually backs, what to stop doing, and the source behind every number.

Personal brand

Founder marketing

Growth

By Kyle Kirkby | Published 15 October 2026

Founder notes

4 min read

What a week with an AI marketing employee actually looks like

Not a content calendar. Not a prompt session. A few short reviews, posts that already know the brand, and the rest of the week back for the product.

Founder marketing

Approval mode

By Kyle Kirkby | Published 24 August 2026

Product

4 min read

Approval first, then autopilot

Handing an AI your public voice should feel progressive, not binary. Deynix starts in approval mode and earns trusted mode and autopilot over time.

Autonomy

Trust

Approvals

By Kyle Kirkby | Published 1 August 2026

Product

4 min read

Why brand context beats better prompts

Generic AI posts are obvious. Deynix treats inspectable brand intelligence — learned from your site, socials and Notion — as the foundation of every draft.

Brand intelligence

Context

Authenticity

By Kyle Kirkby | Published 28 July 2026

Product

5 min read

Building an AI marketing employee, not another content tool

Why Deynix is aimed at founders who need distribution without spending their week operating social media — and why the product starts with LinkedIn and X.

Positioning

Founder marketing

By Kyle Kirkby | Published 26 July 2026