Build in public without turning building into content theatre
Capture the real lessons inside the work, shape them for your audience and keep publishing while the product remains the priority.
7-day free trial · You approve every post · Works in Claude, ChatGPT or our app
The job to solve
Building in public becomes exhausting when every shipping day creates a second job: invent a hook, rewrite the changelog, make an image, post on two channels and record the result.
What a connected workflow changes
Capture while shipping
Save the decision, surprise or customer lesson before context is lost.
Teach, do not merely announce
Explain the problem and trade-off behind an update so it helps people beyond current users.
Reuse the idea carefully
Adapt one real lesson for X and LinkedIn without forcing identical copy onto both audiences.
Protect build time
Batch approval and scheduling so content does not fragment the rest of the week.
The product work is already the content source
You do not need a parallel life designed for social media. The experiments, failures and customer discoveries inside the business provide enough material when a system helps you capture and shape them.
Build a week you would be happy to publish
Bring your brand context and one real idea. Review the drafts, change what needs changing and approve only the work that earns a place in your queue.
What this
is for.
Indie hackers and bootstrapped makers growing an audience alongside the product.
Convert real shipping progress into credible build-in-public updates.
Mix product news with useful lessons instead of posting changelog fragments.
Maintain a consistent queue during intense building weeks.
Ask in the chat
you already use.
Connect Deynix to Claude, ChatGPT or Cursor and ask for the week. Your assistant uses your brand, drafts the posts and visuals, and everything waits in Review for you.
See how it connectsYou: What should I post this week? Lean on what worked last month and keep my voice. Tool call get_performance_summary: Last 30 days · 14 posts Tool call suggest_slots: 5 open slots next week Tool call create_draft_post: X + LinkedIn drafts in Review Agent: Behind-the-scenes posts did best, so the drafts lead with how you built the new feature. You: Approve both. Tool call approve_post_group: Scheduled for the best slots X post, Pending approval: We shipped the feature 40 of you asked for. Here's the 20-second version. LinkedIn post, Pending approval: The most requested feature took us three tries. What we got wrong the first two times:
Illustrative demo. Your numbers and drafts will differ.
Three steps
to your first week.
Connect the brand
Point it at your site, social history and Notion so drafts start from real context instead of a blank prompt.
Inspect what it learned
Correct positioning, audience and voice once. That correction applies to every future draft.
Approve the first batch
Scroll, edit or reject. Nothing public goes out until you approve it.
Questions, answered.
What should indie hackers post about?
Useful material includes customer patterns, trade-offs, experiments, mistakes, before-and-after workflows and specific launch lessons. Product updates work better when they explain why the change matters.
Can Deynix help find timely ideas?
Yes. Niche news and trend research can surface current conversations that fit your content pillars, with sources behind the ideas.
Can I separate my maker account from my product account?
Yes. Applicable plans support isolated workspaces so each brand keeps its own voice, sources, connected accounts and analytics.
Updated 4 October 2026
Try it on
a real week.
Connect a brand, ask for a week of posts and approve the ones that sound like you. Nothing publishes until you say so.
7-day free trial · Card needed, cancel any time